Wikipedia's Growth Story
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ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR272
Case Length : 13 pages
Period : 2001-07
Pub Date : 2008
Teaching Note :Not Available
Organization : Wikipedia
Themes: Business Models
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Growth Factors and
Challenges
Industry : Internet and e-Commerce
Countries : US
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Introduction Contd...
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However, Wikipedia in itself became so popular that the
parent project was soon abandoned and it was taken up as a full-time project.
The concept became a huge success because anybody could contribute and edit the
content without being bound by strict policies. It also created a robust
community of content contributors.
This, in turn, instilled in them a sense of belonging as far as the project was
concerned. However, as its popularity grew, Wikipedia had to face several
criticisms against it - regarding the quality of content being posted and the
management of the site.
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Many analysts questioned the credibility of something written
by an anonymous writer. Moreover, there were cases of vandalism9,
which were becoming more rampant by the day.
Michael Gorman, former President of the American Library Association, said, "The
problem with an online encyclopedia created by anybody is that you have no idea
whether you are reading an established person in the field or somebody with an
ax to grind. For all I know, Wikipedia may contain articles of great scholarly
value. The question is, how do you choose between those and the other kind?"
10...
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